BEST
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super-sized shine set mirrorball high shine + protect antioxidant shampoo + conditioner + flash mask
Regular price $51.60Regular price $51.60 Sale priceUnit price per$172.0070% -
soften + refresh duo perk up dry shampoo + soulstruck mask set
Regular price $18.30Regular price $18.30 Sale priceUnit price per$61.0070% -
midnight mender overnight strength repair treatment mask
Regular price $13.20Regular price $13.20 Sale priceUnit price per$44.0070% -
curl corps defining cream for curly hair
Regular price $9.00Regular price $9.00 Sale priceUnit price per$30.0070% -
reset clarifying + cleansing gel shampoo - 6.7 oz / 200 ml
Regular price $9.00Regular price $9.00 Sale priceUnit price per$30.0070% -
frizz-me-not hydrating anti-frizz treatment - 200 ml / 6.7 fl oz
Regular price From $4.20Regular price From $4.20 Sale priceUnit price per$14.0070% -
bust your brass cool blonde strength repair conditioner - 9.2 oz / 275 ml
Regular price From $8.70Regular price From $8.70 Sale priceUnit price per$29.0070% -
big hit volumizing shampoo - 9.2 oz / 275 ml
Regular price From $8.70Regular price From $8.70 Sale priceUnit price per$29.0070%
meet the protector
a 3-step system that works together to lock in color + leave hair vibrant, shiny + 11x stronger.*
⃰ clinically proven.
prepare for compliments
the #1 dry shampoo in the US* just got sweeter
meet perk up GUAVA GRANITA dry shampoo, a limited-edition collab that combines the clinically proven oil-removing formula you love with a sweet juicy scent you can't resist.
*Source: Circana, LLC, US Prestige Beauty Total Measured Market, Dry Shampoo/Dry Conditioner by Product, Dollar Sales, Annual 2025
answer a few questions + we'll recommend all the essentials that actually work for *your* hair.
NEW PRODUCT
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super-sized shine set mirrorball high shine + protect antioxidant shampoo + conditioner + flash mask
Regular price $51.60Regular price $51.60 Sale priceUnit price per$172.0070% -
soften + refresh duo perk up dry shampoo + soulstruck mask set
Regular price $18.30Regular price $18.30 Sale priceUnit price per$61.0070% -
midnight mender overnight strength repair treatment mask
Regular price $13.20Regular price $13.20 Sale priceUnit price per$44.0070% -
curl corps defining cream for curly hair
Regular price $9.00Regular price $9.00 Sale priceUnit price per$30.0070% -
reset clarifying + cleansing gel shampoo - 6.7 oz / 200 ml
Regular price $9.00Regular price $9.00 Sale priceUnit price per$30.0070% -
frizz-me-not hydrating anti-frizz treatment - 200 ml / 6.7 fl oz
Regular price From $4.20Regular price From $4.20 Sale priceUnit price per$14.0070% -
bust your brass cool blonde strength repair conditioner - 9.2 oz / 275 ml
Regular price From $8.70Regular price From $8.70 Sale priceUnit price per$29.0070% -
big hit volumizing shampoo - 9.2 oz / 275 ml
Regular price From $8.70Regular price From $8.70 Sale priceUnit price per$29.0070%
the amika effect
we're here to spark that radiant, powerful kind of confidence that comes from feeling good in your skin, inside + out.